Ji Won Choi: Adidas Original Brochure

Typography

Client: Emily Moody

Ji Won Choi is a fashion designer whose focus is to promote positive change in society through design. She worked with Adidas to create a line of Adidas Original athletic wear that featured her signature bold lines and shapes. This line of clothing was released worldwide on July 27th, 2019. Here I have created a mock brochure for a fictional fashion exhibit that would feature Ji Won Choi’s work for Adidas. This tri-fold brochure contains a short introduction, quotes from interviews with Ji Won Choi, and displays models wearing some of her most popular items.